Is your online research implementation terrible?

There are some great research and insight project implementations, including surveys and online Insight communities. However, there are also some terrible ones. So for the participants are about as exciting as reading a dictionary from A-Z or requiring an input which is as laborious as writing your name out a thousand times. To be clear, you don’t have to entertain people when conducting research, but you do have to make it easy for them to participate and complete. When the participant or research respondent spends less time trying to understand what you’re asking the more time they have answering your questions. Whether you’re introducing a new survey or you’re setting up the guidelines for a five-day online insight community, never assume that the participant who is taking part knows what you’re anticipating. Sometimes we get so involved in the project that we’re creating that we communicate to the participant as if we were talking to one of our peers. So, here are some basic guidelines to help improve the usability of any research: Assume the respondent or the research participant knows nothing, behave as if you were introducing the research methodology. Use precise and plain language, and where ever you can dot points no higher than three will help frame your thinking to provide a clear and accurate message. If you can use imagery to help get the point across do so but don’t use imagery just because you think it looks nice, it has to have contacts and purpose. The last thing that you want to do is influence the research result by using an image to reframe...