Pop up insight community and discussions

A pop-up insight community is an instant discussion focus group made up of a group of people from your target audience. It provides a platform from which to facilitate short-term conversational engagement to deep dive into a any topic. A pop-up insight community typically only lasts for a few days and is made up of a between twenty and thirty people. This method requires that you focus on a particular topic rather than many different subjects. In fact, trying to create a pop-up insight community with too many topics or including more than 30 member participants would make it very difficult to pull out actionable insights in just a few days. Only having a short time of intensive engagement means that you will need to focus your attention on a particular topic. Increasing the number of topics beyond two or three central themes will definitely add to your community management and moderation resource overhead. A pop-up insight community uses a unique method of participant recruitment. Using ISO certified panel partner and integrated recruitment screening, participants move from screening to group participation in a shorter amount of time than traditional research recruitment methods. Set up your community discussion and have it up and running within a day with the results starting to accumulate within the first 24 hours. Recruitment from a Facebook group or page is an option worth considering, as is recruiting participants from your in-house CRM or contact list. Using a robust recruitment process, you can quickly screen individuals for specific demographic and behavioural characteristics. The screening process works by placing the screener survey link on a Facebook...

Agile Community Discussion Board Image-hotspots™

Trying to cram more into a busy day has seen a growing reliance on social media, chat and messaging apps to facilitate our personal and business conversations. Stay informedsubscribe First Name Please add your first name Email Address Please add your email address Submit It is getting harder to get people to sit down, pick up the phone or even sit in front of a webcam – fuelled by growing concerns over personal privacy. The problem is that when testing visual concepts, advertising, wire-frames or any image we need people to point out what is important to them. Visual highlighting adds so much more depth and understanding to any discussion, co-creation or ideation exercise. At GroupQuality we have been thinking about this problem and coming up with ways we can add visual feedback to our agile community discussion boards. It had to be in the way that helps you grab fast and straightforward visual responses to any image. After many long hours, we came up with a new solution for our agile community discussion board software – now available for all our discussion board customers! When creating a discussion topic, you now have the option of setting up an image-hotspot™ task. An image is uploaded to your discussion topic and presented to the group participants to select particular points on the image, based on a set of instructions you can add. Check out the 2 minute video to see how agile discussion image-hotspots™ work. Find out more about our agile community discussion board service >> GroupQuality® is a cloud based agile insights software and consulting service that helps you...

Agile Community Discussion Board Update 2016

Since we released GroupQuality in Australia over three years ago, we have been listening to the needs of customers, and growing demands of a connected  business. The GroupQuality team looked very carefully at how we could add value through the implementation of new agile insight tools. It has been our goal to make sure we not only deliver useful insight software but develop market and social research tools geared to the Australasian market. The GroupQuality team has been very busy this year making a long list of changes and updates to the GroupQuality Discussion board tool. The list of updates are below. What’s included in this update? We spent many late nights rebuilding the core of the GroupQuality discussion board software to improve performance and put in the foundations for future expansion. We updated the discussion board dashboard to give more screen space to display the latest comments across all active discussion boards. New content creation and edit tools have been added for both the introduction and topic creation areas. Added the new simplified content tools for comments, replies and moderator notes. Created a new Moderator view which includes the ability to jump between multiple discussion boards using a single login on both desktop and mobile versions. Added the ability for the Moderator to now search and filter the discussion board transcripts – desktop version only. New Administration control options to enable and disable the ability for the Moderator to view and manage the discussion board participants – desktop version only. New Administrator and Moderators view of the discussion board work space to view additional information added to the...

Case Study – sparkling agile consumer insights before all the bubbles are set free!

The traditional way of approaching this consumer insight project would have been to run face to face focus groups, and stage in-home interviews to understand how the brand was invited and positioned in the home. The difficultly with this was that the cost to complete such a project would run into the multiples of tens of thousands of dollars, and would take considerable time to plan, execute and complete. This method was simply too costly and would not meet the required communications timeline – it would be all over before it had chance to begin. This is where GroupQuality’s agile approach to market research using online insight collection methods was a perfect match for Vizeum Australia and SodaStream. Background The client, strategic media agency Vizeum Australia, approached GroupQuality to assist them with a major consumer research project. GroupQuality was chosen for their expertise in providing leading market research software and insight consulting services. The brief was to provide Vizeum Australia with strategic insight to help formulate the national media and brand communications strategy for SodaStream Australia. This required the development, management and analysis of eight simultaneous, online mini community discussions. Previously, SodaStream Australia had conducted quantitative survey research to understand the Australian market. The research was effective in providing insights around the product category, brand and purchase motivators. But there were a number of knowledge gaps which could only be addressed through the use of qualitative community research and that’s where GroupQuality slotted in to the Vizeum team. There were a number of strategic questions that needed to be answered for Vizeum Australia to be able to complete the...

Insights from online discussion board saves direct mail campaign

Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing the impact of both the marketing and creative, while getting closer to the consumer’s view of your world. In this case study we provide one example of how a fast online discussion replaced a traditional face to face focus group and helped to save a direct marketing campaign. The client needed to provide strategic communication advice, key message development and copy writing services for a government-sponsored health initiative called “Get-Healthy”. The Get Healthy Service provides information and ongoing health coaching support about how to improve your lifestyle in relation to: Healthy eating. Being active. Achieving and maintaining a healthy weight. The communication under review was a direct mail package sent to targeted households. The proposed direct mail piece was to include details of the offer, relevant calls to action to encourage individual participation in the free program. Objective To ascertain the effectiveness of a proposed direct mail piece for a state government health department to determine and pre-test the effectiveness of the content and presentation of the offer, prior to targeted distribution. Target audiences Male and female, 35-65 years, from low SEIFA postal areas. What they did Due to the geographic dispersion of regional and metropolitan participants online Discussion Boards were chosen over real-time groups due to, participant availability (they were able to contribute to the discussion at a time...

Online requirements gathering the smart way

Case Study Background A technology development company needed an easy way of gathering user requirements from the target market for a new application, for parents with children with disabilities. The application would allow parents, carers and people with disabilities themselves to record and share information easily and securely. The laborious process of trying to set up face-to-face user interviews was compounded by the fact these parents were short on time and were geographically dispersed. Any contributions they could make to the requirements gathering process would need to be done on an ad-hoc bases, at different times throughout the day and late into the evening. As a solution the development company chose GroupQuality software as the tool to help in the requirements gathering process, and to gain insight into the challenges facing these parents who would ultimately be end users of the software. They were also of the opinion that the parents were more likely to share information if it could be done in a secure and anonymous discussion environment. Method The development company already had brief from their client, but they needed to verify their needs and identify the pain points for end users. They needed to understand where the focus of the application would be for the end user and how the workflow could be designed to deliver the best outcome. A dozen parents were invited to participate in a requirements gathering exercise using GroupQuality’s private and secure discussion board software. The discussion occurred over a week with four main topics covered: Understanding people’s lives and backgrounds Current challenges Making it easy Managing information Parents were able to...