Adventure Patch is a not-for-profit childcare provider, with a strong focus on fun, exploring and imagination.
Adventure Patch “…educators create a safe and nurturing environment for your child. We offer multiple care options including long daycare, outside school hours care and vacation care in the greater Hobart region. We also offer a state-wide Family Day Care service through the Kingborough Family Day Care and Launceston Family Day Care Communities.”
Adventure Patch encourages outdoor and self-directed play, getting messy and having fun within caring and safe boundaries.
They are having rebranded Adventure Patch needed to learn more about their families and identify barriers that prevent families from accessing the outside school hours care service and how these barriers can be addressed to encourage families and communities to access the service.
Adventure patch also needed to understand the attitude of parents towards the idea of “Risky play” this is a play which includes playing outside, playing with old tyres and similar activities which constitute “risk in play”. The result of the survey to be used to better communicate and engage with families of children who use them outside of school care service.
Survey Project Objectives
- Identify the barriers stopping families using Adventure Patch outside school care services.
- Segment the Family demographics to understand parents and guardians using the services.
- Ascertain if removing the barriers would facilitate an increase in Family visitation.
- Understand the parent guardian attitudes and acceptance of risk in play.
- Analysis and review of existing research completed in Australia and New Zealand in the areas of the outside of school care services and risk in play.
Online Survey Methodology
Target Audience: Families with children at out of school care who attend both Kingston and Newtown primary school’s aftercare services.
Method: 25 to 30 questions survey developed in consultation with Adventure Patch. The survey was to be completed in 15 minutes or less.
Duration in the field: The survey was available for 28 days with multiple pushes to get the survey answered.
Reward: A random draw for 4 x $50 grocery vouchers were offered as an incentive for people to complete.
Literature and secondary research review
Internet and academic resource search were completed to identified existing research-based literature and studies which look at outside of school care services, the barriers to use and issues faced by parents and guardian
Internet and academic resource search on the attitudes of risk in play at schools and outside of school care services. In particular, the opinions and views of parents and guardians about the use of risk in play when it involves their children.
Outcomes and learning
From the online survey research conducted a report was completed compromising of a PowerPoint presentation which incorporated the primary online survey research insights and the secondary research review and analysis.
- Who is using outside of school care services and the main reasons different services are used at different times.
- Why, outside of school care services might not be used and what are the substitute services and care options available.
- We identify the main barriers for parents and guardians who want to use to the outside of care services.
- We identified the attitudes of parents towards the different kinds of risky play for their children.
- We identified opportunities to communicate and address some of the benefits of incorporating risk in play.
- Identified the misconceptions and conflicting views when incorporating risky play in the outside of school care activities.
To learn how we can help you discover and action insights contact us today.