Agile Market Research Business Packs

When you need market research results quickly and cost effectively without having to worry about doing it yourself.

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Custom Survey Pack

This kind of market research would be suitable for feedback, validation of ideas, a likelihood of doing something, testing defined products or services, competitive comparisons and more.

  • Initial 30 minute phone or Skype briefing
  • 15 survey questions
  • 1 revision of your survey questions
  • Survey hosting and project management
  • 100 responses where more than 20%** of the consumer panel qualify for your survey.
  • All survey data in formatted excel report
  • 30 minute phone or Skype debrief
  • Completion time 5 days

** = General consumer population where 20% or more of the population qualify for your survey from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.

Additional questions and responses can be added, which will incur an additional fee.

CONTACT US FOR A CHAT

Chat Focus Group Pack

Your best choice for testing advertising copy, gauging acceptance of an idea, testing visual media, exploring reason people buy, package and product design, website behaviour, and defining the customer journey.

  • Initial 30 minute phone or Skype briefing
  • 60 minute discussion guide (12 – 15 questions)
  • 1 revision of your discussion guide
  • Project hosting and management
  • 8 consumers** – 60 minutes participation
  • Professional moderation 60 minutes.
  • Participant incentives 60 minutes
  • All transcripts & data in excel spreadsheet
  • 30 minute phone or Skype debrief
  • Completion time 5 days

** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.

CONTACT US FOR A CHAT

Agile Community Pack

Engage any audiences, reach time challenged people, explore ideas, understand the what – why and how of a Brand, co-create on product ideas, improve the customer touch points, and much more!

  • Initial 30 minute phone or Skype briefing
  • 5 topic discussion guide creation
  • 1 revision of your discussion guide
  • Project hosting and management
  • 12 participants** – 3 days participation
  • Professional moderation 60 minutes total.
  • Incentive payment and management
  • All transcripts & data in excel spreadsheet
  • 30 minute phone or Skype debrief
  • Completion time 5 business days

** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.

CONTACT US FOR A CHAT

Some of the work we have completed

Case Study: Energy industry agile community

The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and... read more

Insights from online discussion board saves direct mail campaign

Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing... read more

Online requirements gathering the smart way

Case Study Background A technology development company needed an easy way of gathering user requirements from the target market for a new application, for parents with children with disabilities. The application would allow parents, carers and people with disabilities themselves to record and share information easily and securely. The... read more

Hybrid website prototyping improves online banking

Background MyState Limited (MYS), a non-operating holding Company, is a diversified financial services group listed on the ASX and provides a broad range of financial services through two wholly-owned subsidiaries, MyState Financial (MSF), an authorised deposit-taking institution (ADI) and Tasmanian Perpetual Trustees (TPT), a trustee and wealth management company.... read more

Case study – Airport website usability focus group

Online website usability testing objective: A new Airport website varied greatly from the existing website in both content and layout so usability testing was essential to ensure that the new design and presentation was intuitive and user-friendly. Testing focus included: content readability, navigation, widgets and tools, meanings of titles... read more

Agile online market research revitalises a brand

Background: The client has been successfully operating in the home loan broking industry for over 2 decades. Due to shifts in the industry, they were looking to increase their market-share in more profitable markets, however, there were concerns that opportunities were being held back due to the current perceived... read more

VET & workforce real-time online focus groups

Background: A government relations, marketing and advertising consultancy who had been engaged to provide strategic communication advice, key message development and copywriting services for their client with a specific education and training public initiative. Our client was responsible for communicating to stakeholders about national changes to the VET system... read more