Market Research & Customer Insights Blog

Importance of user experience & usability testing

The investment made in your website’s user experience ultimately determines the success or failure of your online venture. When was the last time you asked yourself if the money you invest in your online channel is effectively converting website visitors into online customers?  A positive online consumer experience will... read more

Qualitative versus Quantitative market research

The words “qualitative” and “quantitative” research are used a lot, but what do they really mean? When and why should you consider one over the other? Online Qualitative Market Research Qualitative market research helps you answer the why. It focuses on revealing people’s attitudes, behaviors, values, motivations and lifestyles... read more

Online Surveys & Online Focus Groups Play Together

Anyone who interacts with people understands that human behaviour can some times seem as unpredictable as the weather. But by combining online surveys and online focus groups you can go along way in understanding why people do the things that they do. For a business you might want to... read more

How website usability testing improves ROI

Using the Internet to engage consumers means that your primary measure for a online success should be your ability to convert visitors into customers. There is no doubt that converting website visitors into customers plays a major role in the success or failure of any online business. If you... read more

Agile online market research revitalises a brand

Background: The client has been successfully operating in the home loan broking industry for over 2 decades. Due to shifts in the industry, they were looking to increase their market-share in more profitable markets, however, there were concerns that opportunities were being held back due to the current perceived... read more

VET & workforce real-time online focus groups

Background: A government relations, marketing and advertising consultancy who had been engaged to provide strategic communication advice, key message development and copywriting services for their client with a specific education and training public initiative. Our client was responsible for communicating to stakeholders about national changes to the VET system... read more

Getting healthy online discussion board focus groups

Background: Online market research was chosen to support important strategic communication advice, key message development and copy writing services for a government-sponsored health initiative called “Get-Healthy”. Online market research was chosen because of its affordability, agility and convenience. The Get Healthy Service provides information and ongoing health coaching support... read more

Webinar: start an online consumer discussion in minutes!

Smash the time it takes to organise a group of consumers into a short term online discussion. With the new “Intercept” discussion, your audience can start validating and testing your ideas within minutes. Deploy a discussion anywhere your audience hangs out. Use the new and improved survey tool to... read more

Online discussion board & online focus groups

An advertising agency and a state University needed to conduct online research to gauge the underlying emotions and motivations behind the student decision making process when choosing a university. The objectives of this research were to capture and understand the reactions to the current university advertising campaign, and to... read more
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