Market Research & Customer Insights Blog
Video focus groups requires a shift in your thinking
Those who are moving online for the first time to work, or to run online video research groups, or any kind of video and audio group for that matter, you will need to shift your thinking significantly! I feel that a lot of people still are not getting it!... read more
Customer experience and energy product agile insights
GroupQuality was contracted by a data-driven creative agency to use its leading agile online customer experience community discussion to track the customer on-boarding, usage and effectiveness of an energy prepayment product. The research project aimed to obtain direct feedback from a sample of customers and walk in their shoes... read more
Online Survey For Childcare Services
The Client Adventure Patch is a not-for-profit childcare provider, with a strong focus on fun, exploring and imagination. Adventure Patch “…educators create a safe and nurturing environment for your child. We offer multiple care options including long daycare, outside school hours care and vacation care in the greater Hobart... read more
Faster, Cheaper, Better – yes, you can have them all!
Faster, Cheaper, Better – yes, you can have them all! There are a few articles flying around that state for a product or service you have three fundamental options: Fast, Good and Cheap, but you can ever only choose two? When I first saw this, I thought, yep that’s... read more
Is your online research implementation terrible?
There are some great research and insight project implementations, including surveys and online Insight communities. However, there are also some terrible ones. So for the participants are about as exciting as reading a dictionary from A-Z or requiring an input which is as laborious as writing your name out... read more
User Experience issues in online market research
Do you collect feedback or customer insights? Did you test the online data collection experience first? Failing to check how your online market or social research set-up works with your target audience is likely to result in participant frustration and poor data collection. For those conducting their online surveys... read more
5 steps to chat-based online focus groups success
Conducting a face to face, traditional style, focus group requires careful preparation to ensure the ninety-minutes spent with the panel of people is not wasted. Tasks such as checking your audio and video and making sure the refreshments are ready to be served. You have people arriving in the... read more
7 Reasons chat online focus groups deliver insight
Chat online focus groups involves bringing a group of people together in a web browser environment at the same time to chat about ideas and questions guided by a structured discussion plan. In a traditional focus group, people might sit around a table or in close proximity in the... read more
Case Study: Sentiment Text Analysis
The client “TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and businesses through a network of transmission towers, substations and powerlines.” The objective To uncover the sentiment and topic clustering hidden within the verbatim responses collected by the monthly ‘Satisfaction’ and ‘Ease... read more
Customer research in digital transformation
People expect a superior level of customer experience from businesses and organisations that use online channels to sell, distribute and support, their products and services. Customers expect you to know them, to be aware of their shopping preferences and know what solutions will solve their problems today. Digital empowerment... read more
7 recruitment tips for online qualitative research
The key to successful people recruitment for online qualitative research projects begins with the first contact. Being able to clearly articulate what you expect of participants and how you will reward them. Recruiting for online research is different from traditional recruitment methods. It requires an agile and proven online... read more
Ten tips for online qualitative research discussions
OK, so you think you are ready for your online market or social research community discussion? You’re full of nervous anticipation, and you are excited about what’s coming next. Your expectations are high, and you have relied on your knowledge and experience to get you to this far. There... read more
How to start utilising the efficiency and flexibility of online qualitative research methods.
Online qualitative research methods of capturing insights are complementary to traditional approaches, but it is a methodology which will continue to grow as people choose to live, work and play online! While some people will just jump in (sink or swim), this is not necessarily the best way to... read more
How to capture customer feedback & marketing insights on smaller budgets
Hoping customers’ will find you amongst a mass of marketing clutter? Unfortunately, the majority of online marketing is devised and delivered using gut feel and the best guess approach. Large companies can minimise their risk by allocating large budgets and resources to commission an ongoing program of market and... read more
How to invite customers to an Agile Insights Micro Community
We often get asked: “What is the best way to invite a particular audience to a 3 day agile online insights community discussion…”, it depends! …on the kind of micro community group you are running, but here is one process that works pretty much all the time. When you... read more
Agile research method – user experience diary
Obtaining real customer experience insights and not just making assumptions based on secondary (analytics data) is absolutely critical before finalising your concepts and requirements. There is no substitute for talking to real people about what you are proposing before investing real money in App or Website development. This article... read more
Agile testing of product and service ideas
“Test your ideas early and test them often!” a statement applied to both physical and digital products and services. When developing an idea into a product or service, it is far better to start testing at inception than wait until the horse has bolted. An idea evolved using co-creation,... read more
Case Study: Energy industry agile community
The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and... read more
Online surveys & discussions work hand in hand!
An online survey doesn’t always give you the depth of insight you might get from sitting down and having a two-way conversation with a person from your target audience. There is no doubt that online surveys are an easy way of facilitating a one-way question and answer session with... read more
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