Video & Audio Focus Group Management.
OR
Premium support & facilitation for online Audio & Video focus groups and interviews using Zoom or Amazon Chime video technology.
How GroupQuality Market Research Consulting can help you?
We know that organising video focus group can be a challenge for the most experienced researcher, and you shouldn’t have to become a technology troubleshooter.
Why GroupQuality?
At GroupQuality, we are experts in collaborative technologies and in facilitating video focus groups using Zoom video or using Amazon Chime which we deploy on our Sydney Servers.
What do you do?
We help you organise your video focus group or interview by managing email invitations and onboarding with GroupQuality technology, and we go beyond that. We prepare video recipients by ensuring they can use their cameras and are ready for video and audio sessions and by providing the technical troubleshooting where necessary. Participants are supported in entering the video session for the roll call before the Moderator is ready to begin.
How can you help the Moderator?
We also know that the research Moderator’s need to have good a handle on the technology and where required we will run through the sessions with you and ensure you are confident in running the group or interview and by using the different aspects of Zoom or Amazon Chime technology.
What about Zoom or Amazon Chime video accounts?
We set all this up for you and host the recording of the video and audio sessions. We then deliver both video & audio files and the audio-only files for transcription. Plese note, Amazon Chime by default only records Audio and screen shares. We can also run the audio file through our auto transcription technology so that you have a primary voice to text transcript, to begin.
But couldn’t I do this myself?
Yes, you could, and you can organise everything yourself, by managing participants, troubleshooting technology and account management. The service we offer is to support research professional so that you focus on the research, and we provide technology management and support. Amazon Chime does requires some setup and deployment in the Sydney Amazon region and it is so much easier if we just do this for you.
How much does this kind of support cost?
We charge a project setup fee of $150 + GST and a participant management fee equivalent of *$50 to $70 + GST per participant whether you are running focus groups or one on one interviews. If you would like us to sit on the call to provide technical support the cost is $150 + GST per hour (Includes recorded video and audio files). Additional fees apply for other services. Please contact us to discuss your project.
How many participants in a video focus group?
The more participants you have in a video focus group, the more challenging moderation/facilitation can be. For this reason, we recommend no more than 6 participants in a focus group to ensure you get the most out of your group.
To learn more
Please check out our online support centre Participant zoom directions: using zoom to run video sessions
What about privacy?
We do not store names or email in zoom.us, we use GroupQuality real-time group scheduling technology hosted in Australia to manage participants and schedule meetings.
GroupQuality provide you with a Zoom moderator account during the project and the GroupQuality zoom account is specified as located in Sydney Australia and our stream does not leave Australia.
Zoom is hosted in Amazon Web Services infrastructure which means that the security is best in class. Zoom is both GDPR and HIPAA compliant which means the security is such that they can be used to store Medical related privacy information and why many tele-health providers use zoom.us around the world and in Australia.
Cloud recordings can be downloaded after processing.
Amazon Chime is hosted and deployed on our Sydney servers and all data is collected and processed in Sydney, Australia. Amazon chime by default records screen share and audio files only, it does not record video, however, should you need to record video there is a method we can employ which will require an additional hourly fee.
Online Choices
We deploy the best agile online market research consulting methods to get the job done efficiently and effectively.
Recruit People
Participants are either recruited from your own customer lists or from an ISO 20252 certified consumer panels.
Capture Insights
Transparent and timely delivery at each project milestone, all data is stored & managed here in Australia.
Actionable Data
Insights and data analytics delivered as online dashboards, excel reports, or power-point presentation.Why GroupQuality Market Research Consulting?
- Quality client relationship management – GroupQuality values long term relationships with its clients and collaborates closely to identify stakeholders and organisation values to develop a productive relationship built on trust and respect.
- Stability, reliability and dependability – GroupQuality (formerly Additional View) has been providing specialist consultancy and research services since 2005, using proven online research and data collection methodologies.
- Quality of service – GroupQuality delivers a high level of service to organisations and continually adheres to a post-project review to ensure the service level is steadily improving.
- Strategy focused – We understand that research is only useful if you know how to use it and work closely with the people who will be using the insights to deliver strategy to meet organisational objectives.
- Leading online research methodologies – As a leading provider of online research methodology and technology, we continually invest in online methods which delivers value for money and improved research insights for our customers.
- Solution focus – GroupQuality’s team, is passionate about the work they deliver and are highly skilled and committed to providing relevant, usable and lasting results.
Optimised market research & insights
Market Research Consulting Packages Built For Smaller Budgets
Packages are tailored based on your individual need!
Survey Insights
This kind of market research consulting would be suitable for feedback, validation of ideas, a likelihood of doing something, testing defined products or services, competitive comparisons and more.
- Initial phone or Skype briefing
- 15 survey questions
- 1 revision of your survey questions
- Survey hosting and project management
- 100 responses where more than 20%** of the consumer panel qualify for your survey, OR up to a maximum of 400 responses from your existing customer lists.
- All survey data in formatted excel report
- 30-minute phone or Skype debrief
- Completion time 5 business days
Price: contact us
** = General consumer population where 20% or more of the population qualify for your survey from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.
Additional questions and responses can be added, which will incur an additional fee.
Focus Group Discovery
Market research consulting for testing advertising copy, gauging acceptance of an idea, testing visual media, exploring reason people buy, package and product design, website behaviour, and defining the customer journey.
- Initial Skype briefing
- 60 minute discussion guide (12 – 15 questions)
- 1 revision of your discussion guide
- Project hosting and management
- 6 people** – 60 minutes participation
- Professional moderation 60 minutes.
- Participant incentives 60 minutes
- All transcripts & video audio files
- 30-minute phone or Skype debrief
- Completion time 5 business days
Price: contact us
** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.
Additional questions and responses can be added, which will incur an additional fee.
Insight Discuss Forum
Engage any audiences, reach time challenged people, explore ideas, understand the what – why and how of a Brand, co-create on product ideas, improve the customer touch points, wiht this market research consulting option.
- Initial Skype briefing
- 5 topic discussion guide creation
- 1 revision of your discussion guide
- Project hosting and management
- 10 participants** – 3 days participation
- Professional moderation 60 minutes total.
- Incentive payment and management
- All transcripts & data in excel spreadsheet
- 30-minute phone or Skype debrief
- Completion time 5 – 7 business days
Price: contact us
** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.
Additional questions and responses can be added, which will incur an additional fee.
Affordable market research in less time
GroupQuality’s agile market research consulting process
Time and resources allocation by milestone as a percentage of the total project effort.
- Initial Project briefing 5%
- Defining your business problem & insight objectives 10%
- Designing the insight plan / guide 20%
- Client approval of the insight plan / guide 2%
- Choosing and configuring the best tools for the job 10%
- Screening of customer data / participants 5%
- Launching the project 5%
- Interigating the data and Inviting customers / participants 5%
- Actioning the research plan / methods 23%
- Digestible data and insights 25%
Need help with your research project?
Some of the ways our market research consulting and insights expertise can help!
GroupQuality’s agile approach to online research, data collection and data intelligence ensures questions and strategic insights are addressed quickly, accurately and cost-effectively. Tap into our agile market research knowledge and marketing expertise supported by leading edge online insight technology and methodology.
Live Ad and Copy Testing
Advertising and copy testing enables you to quickly test and validate the language and intention of your campaign before you or your client invests the creative time. Agile market research does this quickly, effectively and without the need for length reports.
Customer Co-creation
Agile market research customer co-creation service facilitates the engagement of customers online with your brand to develop, define and validate Brands, Products & Services.
Customer Feedback Tracking
Today the investment you make in building a stronger customer relationship is only realised if you invite customers to help you improve and transform of your products and services.
Influencing the customer buying decision and developing customer loyalty requires a greater level business transparency and customer participation. Using agile market research methods we help you first understanding what is important to your customers before developing a plan to track customer sentiment and satisfaction.
Employee Insight
GroupQuality’s agile insight tools helps you create an environment where you can engage with employees, candidates and stakeholders. From idea generation to training, evaluation and candidate screening, we provide you with the flexibility and control to quickly engage a team or individual.
Our agile method of engagement captures insights during the interaction with employees in open or private (anonymous) discussions, live groups or individual interviews and instant survey responses.
User Experience Insights
With digital transformation a priority for most businesses, user experience insights are essential in understanding when and how your digital assets can better facilitate the customer journey.
Usability (or user experience) testing and measurement can be done at any stage of a website’s life-cycle. It helps you determine which digital touch points are working and ensures your customers can find the information they are looking for and transact with you easily, effectively and satisfactorily.
Digital Transformation
There is an ever-increasing demand placed on organisations to ensure digital products, services and processes are optimally designed to meet the needs of internal stakeholders and customers / end users. A faster paced product development lifecycle and the constant squeezing of budgets is driving the need for agile market research methods to facilitate product design, development and testing.By utilising our software and agile methodology we help organisations capture user insights needed to ensure digital based products and services are putting the customer/ user experience at the centre of design, development and deployment
Need help with your marketing research consulting or insights?
Some of our empowered customers!
Some of our market research consulting and insights work!
Customer experience and energy product agile insights
GroupQuality was contracted by a data-driven creative agency to use its leading agile online customer experience community discussion to track the customer on-boarding, usage and effectiveness of an energy prepayment product. The research project aimed to obtain direct feedback from a sample of customers and walk in their shoes... read more
Online Survey For Childcare Services
The Client Adventure Patch is a not-for-profit childcare provider, with a strong focus on fun, exploring and imagination. Adventure Patch “…educators create a safe and nurturing environment for your child. We offer multiple care options including long daycare, outside school hours care and vacation care in the greater Hobart... read more
Case Study: Energy industry agile community
The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and... read more
Case Study – sparkling agile consumer insights before all the bubbles are set free!
The traditional way of approaching this consumer insight project would have been to run face to face focus groups, and stage in-home interviews to understand how the brand was invited and positioned in the home. The difficultly with this was that the cost to complete such a project would... read more
Insights from online discussion board saves direct mail campaign
Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing... read more
