Agile Online User Experience & Customer Experience Research.

User Expereince and Customer Experience Research Consulting Services to identify human behavour and CX design insights.

User Experience & Customer Experience Research

Needs Discovery

GroupQuality® uses both real-time and over-time methods of remote questioning target users to identify and document needs, wants and likely behaviour. We use a combination of quantitative and qualitative methods to capture user input on predefined digital objectives. The results from these sessions are then used to feed into evidence based and user validated requirements. More…

Ideation Design

Agile ideation uses quality assured and crowd sourced users from demographically defined segments to help create, refine and validate user facing digital services. Ideation has its origins in design thinking and is a process of end user involvement in the creation of user facing digital assets. It provides insights needed to make timely decisions about the form and function of digital services. More…

Usability Behaviour

GroupQuality® online website usability behaviour research goes beyond quantitative metrics and enables you to discuss in groups, or one on one, to understand the issues that need to be addressed to better design a user centred solution. Our innovative technology and proven approach identifies the needs of a user and uncovers the motivation behaviour behind the decisions people make. More…

Importance of Agile Research

This is the age of digital experiences and is being driven by the demand for better customer-centric experiences. By implementing our online insight software and agile research methodology we capture iterative user and consumer insights. With these insights you can ensure your digital assets and services are putting the user experience at the centre of all design, development and distribution decisions.

Why Agile User Research?

Traditional methods of capturing user needs and requirements can cost a project time. The constant squeezing of development budgets is driving the need for a more cost effective method of capturing real-time user insights.The ever-increasing demand to ensure digital products and services are supported by user insights requires an iterative approach to user research.

Online Agile User Experience And Customer Experience Research Software

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Agile user ideation for design input

Key benefits:

  • Ideas generated by users’ better mirror needs of the users.
  • People’s needs are complex, emotionally drive and not identified through traditional data capture methods.
  • Products, services and processes which are created by users have a higher propensity to be valued and used by them.
  • Improve the level of adoption amongst like users.
  • Improve product quality by addressing the needs directly rather than using a best guess approach and fixing features after they have been released.
  • There is an increased acceptance amongst users of a digital solution when it is designed, developed and validated by the intended users of that solution.
Agile user ideation for design input
Agile Requirements Gathering


Agile User Needs Discovery

Key benefits:

  • Target geographically dispersed users in short sessions to understand need and motivation.
  • Easier to engage with the end users through remote cycles over a shorter period of time.
  • Reduces the cost for the organisation in terms of time, effort and missed opportunity.
  • Increase in productivity realised through time and resource efficiency.
  • Products and services are developed to meet user needs resulting in a higher level of satisfaction and realised return on investment.


Customer Journey Mapping

Key benefits:

  • I identify how customers behave at each decision point in the customer’s journey, and better align your marketing and user experience budget to facilitate a customer transition from discovery to conversion.
  • Understand how customer segments interact with each of your touch-points throughout the decision making process. Spend the time and resources on those assets and services that make a difference to your bottom line.
  • Build a clear picture of your customers using activity based personas. Help everyone in the organisation stay on the same page. Ensure everyone understands how actions and day to day activity effects the customer’s experience.
Customer Journey Mapping

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User Experience & Customer Experience Case Studies

Customer experience and energy product agile insights

GroupQuality was contracted by a data-driven creative agency to use its leading agile online customer experience community discussion to track the customer on-boarding, usage and effectiveness of an energy prepayment product. The research project aimed to obtain direct feedback from a sample of customers and walk in their shoes...

Online Survey For Childcare Services

The Client Adventure Patch is a not-for-profit childcare provider, with a strong focus on fun, exploring and imagination. Adventure Patch “…educators create a safe and nurturing environment for your child. We offer multiple care options including long daycare, outside school hours care and vacation care in the greater Hobart...

Agile research method – user experience diary

Obtaining real customer experience insights and not just making assumptions based on secondary (analytics data) is absolutely critical before finalising your concepts and requirements. There is no substitute for talking to real people about what you are proposing before investing real money in App or Website development. This article...

Case Study: Energy industry agile community

The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and...

Insights from online discussion board saves direct mail campaign

Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing...

Online requirements gathering the smart way

Case Study Background A technology development company needed an easy way of gathering user requirements from the target market for a new application, for parents with children with disabilities. The application would allow parents, carers and people with disabilities themselves to record and share information easily and securely. The...

Hybrid website prototyping improves online banking

Background MyState Limited (MYS), a non-operating holding Company, is a diversified financial services group listed on the ASX and provides a broad range of financial services through two wholly-owned subsidiaries, MyState Financial (MSF), an authorised deposit-taking institution (ADI) and Tasmanian Perpetual Trustees (TPT), a trustee and wealth management company....

Case study – Airport website usability focus group

Online website usability testing objective: A new Airport website varied greatly from the existing website in both content and layout so usability testing was essential to ensure that the new design and presentation was intuitive and user-friendly. Testing focus included: content readability, navigation, widgets and tools, meanings of titles...

Importance of user experience & usability testing

The investment made in your website’s user experience ultimately determines the success or failure of your online venture. When was the last time you asked yourself if the money you invest in your online channel is effectively converting website visitors into online customers?  A positive online consumer experience will...