Agile Market Research & Analytics Consulting.
Identify opportunities, understand your audience, find out what your are you doing wrong, what do people really want, where are you failing and many more questions can be answered.
How can we help you?
We use our proprietary agile market research technology, online methods and data analytics to achieve actionable insights.
Online Choices
GroupQuality will deploy the best agile online market research method to get the job done efficiently and effectively.
Recruit People
Participants are either recruited from your own customer lists or from an ISO 20252 certified consumer panels.
Capture Insights
Transparent and timely delivery at each project milestone, all data is stored & managed here in Australia.
Actionable Data
Insights and data analytics delivered as online dashboards, excel reports, or power-point presentation.Affordable market research in less time
Market Research Packages Built For Smaller Budgets
Packages are tailored based on your individual need!
Survey Insights
This kind of market research would be suitable for feedback, validation of ideas, a likelihood of doing something, testing defined products or services, competitive comparisons and more.
- Initial phone or Skype briefing
- 15 survey questions
- 1 revision of your survey questions
- Survey hosting and project management
- 100 responses where more than 20%** of the consumer panel qualify for your survey, OR up to a maximum of 400 responses from your existing customer lists.
- All survey data in formatted excel report
- 30-minute phone or Skype debrief
- Completion time 5 business days
Price: contact us
** = General consumer population where 20% or more of the population qualify for your survey from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.
Additional questions and responses can be added, which will incur an additional fee.
Focus Group Discovery
Your best choice for testing advertising copy, gauging acceptance of an idea, testing visual media, exploring reason people buy, package and product design, website behaviour, and defining the customer journey.
- Initial Skype briefing
- 60 minute discussion guide (12 – 15 questions)
- 1 revision of your discussion guide
- Project hosting and management
- 6 people** – 60 minutes participation
- Professional moderation 60 minutes.
- Participant incentives 60 minutes
- All transcripts & video audio files
- 30-minute phone or Skype debrief
- Completion time 5 business days
Price: contact us
** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.
Additional questions and responses can be added, which will incur an additional fee.
Insight Discuss Forum
Engage any audiences, reach time challenged people, explore ideas, understand the what – why and how of a Brand, co-create on product ideas, improve the customer touch points, and much more!
- Initial Skype briefing
- 5 topic discussion guide creation
- 1 revision of your discussion guide
- Project hosting and management
- 10 participants** – 3 days participation
- Professional moderation 60 minutes total.
- Incentive payment and management
- All transcripts & data in excel spreadsheet
- 30-minute phone or Skype debrief
- Completion time 5 – 7 business days
Price: contact us
** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.
Additional questions and responses can be added, which will incur an additional fee.
Affordable market research in less time
GroupQuality’s agile insight consulting process
Time and resources allocation by milestone as a percentage of the total project effort.
- Initial Project briefing 5%
- Defining your business problem & insight objectives 10%
- Designing the insight plan / guide 20%
- Client approval of the insight plan / guide 2%
- Choosing and configuring the best tools for the job 10%
- Screening of customer data / participants 5%
- Launching the project 5%
- Interigating the data and Inviting customers / participants 5%
- Actioning the research plan / methods 23%
- Digestible data and insights 25%
Need help with your research project?
Just some of the ways we can help!
GroupQuality’s agile approach to online research, data collection and data intelligence ensures questions and strategic insights are addressed quickly, accurately and cost-effectively. Tap into our agile market research knowledge and marketing expertise supported by leading edge online insight technology and methodology.
Live Ad and Copy Testing
Advertising and copy testing enables you to quickly test and validate the language and intention of your campaign before you or your client invests the creative time. Agile market research does this quickly, effectively and without the need for length reports.
Customer Co-creation
Agile market research customer co-creation service facilitates the engagement of customers online with your brand to develop, define and validate Brands, Products & Services.
Customer Feedback Tracking
Today the investment you make in building a stronger customer relationship is only realised if you invite customers to help you improve and transform of your products and services.
Influencing the customer buying decision and developing customer loyalty requires a greater level business transparency and customer participation. Using agile market research methods we help you first understanding what is important to your customers before developing a plan to track customer sentiment and satisfaction.
Employee Insight
GroupQuality’s agile insight tools helps you create an environment where you can engage with employees, candidates and stakeholders. From idea generation to training, evaluation and candidate screening, we provide you with the flexibility and control to quickly engage a team or individual.
Our agile method of engagement captures insights during the interaction with employees in open or private (anonymous) discussions, live groups or individual interviews and instant survey responses.
User Experience Insights
With digital transformation a priority for most businesses, user experience insights are essential in understanding when and how your digital assets can better facilitate the customer journey.
Usability (or user experience) testing and measurement can be done at any stage of a website’s life-cycle. It helps you determine which digital touch points are working and ensures your customers can find the information they are looking for and transact with you easily, effectively and satisfactorily.
Digital Transformation
There is an ever-increasing demand placed on organisations to ensure digital products, services and processes are optimally designed to meet the needs of internal stakeholders and customers / end users. A faster paced product development lifecycle and the constant squeezing of budgets is driving the need for agile market research methods to facilitate product design, development and testing.By utilising our software and agile methodology we help organisations capture user insights needed to ensure digital based products and services are putting the customer/ user experience at the centre of design, development and deployment
Need to be more agile with your marketing insights?
Some of our empowered customers!
Some of our work!
Agile online market research revitalises a brand
Background: The client has been successfully operating in the home loan broking industry for over 2 decades. Due to shifts in the industry, they were looking to increase their market-share in more profitable markets, however, there were concerns that opportunities were being held back due to the current perceived... read more
VET & workforce real-time online focus groups
Background: A government relations, marketing and advertising consultancy who had been engaged to provide strategic communication advice, key message development and copywriting services for their client with a specific education and training public initiative. Our client was responsible for communicating to stakeholders about national changes to the VET system... read more
Getting healthy online discussion board focus groups
Background: Online market research was chosen to support important strategic communication advice, key message development and copy writing services for a government-sponsored health initiative called “Get-Healthy”. Online market research was chosen because of its affordability, agility and convenience. The Get Healthy Service provides information and ongoing health coaching support... read more
