Agile Market Research & Analytics Consulting.

Identify opportunities, understand your audience, find out what your are you doing wrong, what do people really want, where are you failing and many more questions can be answered.


How can we help you?

 

We use our proprietary agile market research technology, online methods and data analytics to achieve actionable insights.

GroupQuality Agile Market Research Software

Online Choices

GroupQuality will deploy the best agile online market research method to get the job done efficiently and effectively.
GroupQuality Agile Market Research Participant Recruitment

Recruit People

Participants are either recruited from your own customer lists or from an ISO 20252 certified consumer panels.
GroupQuality Agile Market Research Data Collection

Capture Insights

Transparent and timely delivery at each project milestone, all data is stored & managed here in Australia.
GroupQuality Agile insights in days not weeks.

Actionable Data

Insights and data analytics delivered as online dashboards, excel reports, or power-point presentation.

Affordable market research in less time

Contact us for a FREE no obligation quote

Market Research Packages Built For Smaller Budgets


Packages are tailored based on your individual need!

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Survey Insights

This kind of market research would be suitable for feedback, validation of ideas, a likelihood of doing something, testing defined products or services, competitive comparisons and more.

  • Initial phone or Skype briefing
  • 15 survey questions
  • 1 revision of your survey questions
  • Survey hosting and project management
  • 100 responses where more than 20%** of the consumer panel qualify for your survey, OR up to a maximum of 400 responses from your existing customer lists.
  • All survey data in formatted excel report
  • 30-minute phone or Skype debrief
  • Completion time 5 business days

Price: contact us

** = General consumer population where 20% or more of the population qualify for your survey from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.

Additional questions and responses can be added, which will incur an additional fee.

Focus Group Discovery

Your best choice for testing advertising copy, gauging acceptance of an idea, testing visual media, exploring reason people buy, package and product design, website behaviour, and defining the customer journey.

  • Initial Skype briefing
  • 60 minute discussion guide (12 – 15 questions)
  • 1 revision of your discussion guide
  • Project hosting and management
  • 6 people** – 60 minutes participation
  • Professional moderation 60 minutes.
  • Participant incentives 60 minutes
  • All transcripts & video audio files
  • 30-minute phone or Skype debrief
  • Completion time 5 business days

Price: contact us

** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.

Additional questions and responses can be added, which will incur an additional fee.

Insight Discuss Forum

Engage any audiences, reach time challenged people, explore ideas, understand the what – why and how of a Brand, co-create on product ideas, improve the customer touch points, and much more!

  • Initial Skype briefing
  • 5 topic discussion guide creation
  • 1 revision of your discussion guide
  • Project hosting and management
  • 10 participants** – 3 days participation
  • Professional moderation 60 minutes total.
  • Incentive payment and management
  • All transcripts & data in excel spreadsheet
  • 30-minute phone or Skype debrief
  • Completion time 5 – 7 business days

Price: contact us

** = General consumer population where 20% or more of the population qualify for your focus group from the ISO 20252 certified panel. Participants privacy is maintained by GroupQuality under the Australian privacy legislation, and all data from your project is stored in Sydney Australia – not sent offshore. All packs require a 50% deposit upfront with the remainder due on delivery of the data, we accept Visa or Mastercard and bank deposit.

Additional questions and responses can be added, which will incur an additional fee.

Affordable market research in less time

Contact us for an obligation free quote

GroupQuality’s agile insight consulting process

Time and resources allocation by milestone as a percentage of the total project effort.

  • Initial Project briefing 5%
  • Defining your business problem & insight objectives 10%
  • Designing the insight plan / guide 20%
  • Client approval of the insight plan / guide 2%
  • Choosing and configuring the best tools for the job 10%
  • Screening of customer data / participants 5%
  • Launching the project 5%
  • Interigating the data and Inviting customers / participants 5%
  • Actioning the research plan / methods 23%
  • Digestible data and insights 25%

Need help with your research project?

Contact us to discuss your options

Just some of the ways we can help!

GroupQuality’s agile approach to online research, data collection and data intelligence ensures questions and strategic insights are addressed quickly, accurately and cost-effectively. Tap into our agile market research knowledge and marketing expertise supported by leading edge online insight technology and methodology.

GroupQuality Agile Online Advertising testing

Live Ad and Copy Testing

Advertising and copy testing enables you to quickly test and validate the language and intention of your campaign before you or your client invests the creative time. Agile market research does this quickly, effectively and without the need for length reports.

More about Advertising & Copy Testing.

GroupQuality Online Customer Co-Creation

Customer Co-creation

Agile market research customer co-creation service facilitates the engagement of customers online with your brand to develop, define and validate Brands, Products & Services.

More about Customer Co-creation.

GroupQuality Customer Feedback Tracking

Customer Feedback Tracking

Today the investment you make in building a stronger customer relationship is only realised if you invite customers to help you improve and transform of your products and services.

Influencing the customer buying decision and developing customer loyalty requires a greater level business transparency and customer participation. Using agile market research methods we help you first understanding what is important to your customers before developing a plan to track customer sentiment and satisfaction.

More about Customer Feedback tracking.

GroupQuality Employee engagement through insight

Employee Insight

GroupQuality’s agile insight tools helps you create an environment where you can engage with employees, candidates and stakeholders. From idea generation to training, evaluation and candidate screening, we provide you with the flexibility and control to quickly engage a team or individual.

Our agile method of engagement captures insights during the interaction with employees in open or private (anonymous) discussions, live groups or individual interviews and instant survey responses.

More about Employee Engagement & Insights.

GroupQuality User Experience Consulting

User Experience Insights

With digital transformation a priority for most businesses, user experience insights are essential in understanding when and how your digital assets can better facilitate the customer journey.

Usability (or user experience) testing and measurement can be done at any stage of a website’s life-cycle. It helps you determine which digital touch points are working and ensures your customers can find the information they are looking for and transact with you easily, effectively and satisfactorily.

More about User Experience.

User Research For Digital Transformation at GroupQuality

Digital Transformation

There is an ever-increasing demand placed on organisations to ensure digital products, services and processes are optimally designed to meet the needs of internal stakeholders and customers / end users. A faster paced product development lifecycle and the constant squeezing of budgets is driving the need for agile market research methods to facilitate product design, development and testing.

By utilising our software and agile methodology we help organisations capture user insights needed to ensure digital based products and services are putting the customer/ user experience at the centre of design, development and deployment

User research for Digital Transformation >>

Need to be more agile with your marketing insights?

CONTACT US FOR A SOLUTION

Contact us

GQTool Pty Ltd (GroupQuality) ABN 77144871036
is an Australian Company.
With clients in Melbourne, Sydney, Hobart, Perth, Adelaide, Canberra, Brisbane and more...

Learn More About us

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(+61) 3 9016 3132

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GroupQuality Agile Market Research

Some of our empowered customers!

Technical Support:

Please go to our support centre and submit a support request. A member of our support team will then have the information they need to assist you.

Some of our work!

Case Study: Energy industry agile community

The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and... read more

Insights from online discussion board saves direct mail campaign

Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing... read more

Online requirements gathering the smart way

Case Study Background A technology development company needed an easy way of gathering user requirements from the target market for a new application, for parents with children with disabilities. The application would allow parents, carers and people with disabilities themselves to record and share information easily and securely. The... read more

Hybrid website prototyping improves online banking

Background MyState Limited (MYS), a non-operating holding Company, is a diversified financial services group listed on the ASX and provides a broad range of financial services through two wholly-owned subsidiaries, MyState Financial (MSF), an authorised deposit-taking institution (ADI) and Tasmanian Perpetual Trustees (TPT), a trustee and wealth management company.... read more

Case study – Airport website usability focus group

Online website usability testing objective: A new Airport website varied greatly from the existing website in both content and layout so usability testing was essential to ensure that the new design and presentation was intuitive and user-friendly. Testing focus included: content readability, navigation, widgets and tools, meanings of titles... read more