Agile Advertising Testing and Validation

Insights to build the picture.

Agile Advertising testing and validation service to ensure you hit the mark!

GroupQuality Advertising Testing Thorugh Social Engagement


Start engaging your target audience, from consumers, partners to stakeholders. Quickly identify reactions & feedback!

GroupQuality Advertising Testing

Ad Testing

Pretest and refine advertising concepts. Test copy and consumer interpretation. Test packaging and product designs.

Idea Validation

Validate product and service ideas using customer co-creation & collaboration without interrupting critical timelines.

GroupQuality online advertising and copy testing enables you to quickly test and validate the language and intention of your campaign before you or your client invest the marketing dollars

Whether you are looking to validate an online or offline advertising campaign, using real-time online methods can provide you with a degree of consumer collaboration and co-creation which would be otherwise slow, time consuming and costly.

How is online advertising testing and validation done?

Online advertising testing can take several forms from agile insight communities to real-time chat based focus groups and online interviews. Each of these methods facilitated by GroupQuality will ensure that what is delivered is backed up by rigorous audience testing with real people from your target market.

Find out how our agile market research service works. ⇨

What you don’t know:
Will this ad be noticed? How will it be received by the target audience? Will it have the desired effect? Are we speaking the right language? Do people understand the message? Does the ad motivate the consumer?

Avoid costly guess work and last minute correction

GroupQuality online advertising testing with a live sample of your target audience is a fast and effective method of capturing feedback on the initial impact of your creative and a clear indication if the copy is understood and hitting its mark – is the copy consistent with the language used by your target audience.

Advertising testing live chat or over-time discussion group

  • Initial phone or Skype briefing
  • 30 minute chat discussion guide*
  • 1 revisions of your discussion guide
  • Hosting and project management
  • 8 participants (general pop**)
  • 60 minute professional chat moderation
  • Participant incentives paid and managed
  • All transcripts & data in excel spreadsheet
  • 30 minute phone or Skype debrief
  • Completion time 4 business days

* 30 minute discussion guide is approximately 6 questions.

** General population only specific requirements and B2B may increase the per survey completion cost

^ Price includes additional groups for the same project, using the same discussion guide


Some of our work!

Hybrid website prototyping improves online banking

Background MyState Limited (MYS), a non-operating holding Company, is a diversified financial services group listed on the ASX and provides a broad range of financial services through two wholly-owned subsidiaries, MyState Financial (MSF), an authorised deposit-taking institution (ADI) and Tasmanian Perpetual Trustees (TPT), a trustee and wealth management company.... read more

Case study – Airport website usability focus group

Online website usability testing objective: A new Airport website varied greatly from the existing website in both content and layout so usability testing was essential to ensure that the new design and presentation was intuitive and user-friendly. Testing focus included: content readability, navigation, widgets and tools, meanings of titles... read more

Agile online market research revitalises a brand

Background: The client has been successfully operating in the home loan broking industry for over 2 decades. Due to shifts in the industry, they were looking to increase their market-share in more profitable markets, however, there were concerns that opportunities were being held back due to the current perceived... read more

VET & workforce real-time online focus groups

Background: A government relations, marketing and advertising consultancy who had been engaged to provide strategic communication advice, key message development and copywriting services for their client with a specific education and training public initiative. Our client was responsible for communicating to stakeholders about national changes to the VET system... read more

Getting healthy online discussion board focus groups

Background: Online market research was chosen to support important strategic communication advice, key message development and copy writing services for a government-sponsored health initiative called “Get-Healthy”. Online market research was chosen because of its affordability, agility and convenience. The Get Healthy Service provides information and ongoing health coaching support... read more

Online discussion board & online focus groups

An advertising agency and a state University needed to conduct online research to gauge the underlying emotions and motivations behind the student decision making process when choosing a university. The objectives of this research were to capture and understand the reactions to the current university advertising campaign, and to... read more