Agile Advertising Testing and Validation
Insights to build the picture.
Agile Advertising testing and validation service to ensure you hit the mark!
Feedback
Start engaging your target audience, from consumers, partners to stakeholders. Quickly identify reactions & feedback!
Ad Testing
Pretest and refine advertising concepts. Test copy and consumer interpretation. Test packaging and product designs.
Idea Validation
Validate product and service ideas using customer co-creation & collaboration without interrupting critical timelines.
GroupQuality online advertising and copy testing enables you to quickly test and validate the language and intention of your campaign before you or your client invest the marketing dollars
Whether you are looking to validate an online or offline advertising campaign, using real-time online methods can provide you with a degree of consumer collaboration and co-creation which would be otherwise slow, time consuming and costly.
How is online advertising testing and validation done?
Online advertising testing can take several forms from agile insight communities to real-time chat based focus groups and online interviews. Each of these methods facilitated by GroupQuality will ensure that what is delivered is backed up by rigorous audience testing with real people from your target market.
What you don’t know:
Will this ad be noticed? How will it be received by the target audience? Will it have the desired effect? Are we speaking the right language? Do people understand the message? Does the ad motivate the consumer?
Avoid costly guess work and last minute correction
GroupQuality online advertising testing with a live sample of your target audience is a fast and effective method of capturing feedback on the initial impact of your creative and a clear indication if the copy is understood and hitting its mark – is the copy consistent with the language used by your target audience.
Advertising testing live chat or over-time discussion group
- Initial phone or Skype briefing
- 30 minute chat discussion guide*
- 1 revisions of your discussion guide
- Hosting and project management
- 8 participants (general pop**)
- 60 minute professional chat moderation
- Participant incentives paid and managed
- All transcripts & data in excel spreadsheet
- 30 minute phone or Skype debrief
- Completion time 4 business days
* 30 minute discussion guide is approximately 6 questions.
** General population only specific requirements and B2B may increase the per survey completion cost
^ Price includes additional groups for the same project, using the same discussion guide
Some of our work!
Customer experience and energy product agile insights
GroupQuality was contracted by a data-driven creative agency to use its leading agile online customer experience community discussion to track the customer on-boarding, usage and effectiveness of an energy prepayment product. The research project aimed to obtain direct feedback from a sample of customers and walk in their shoes... read more
Online Survey For Childcare Services
The Client Adventure Patch is a not-for-profit childcare provider, with a strong focus on fun, exploring and imagination. Adventure Patch “…educators create a safe and nurturing environment for your child. We offer multiple care options including long daycare, outside school hours care and vacation care in the greater Hobart... read more
Case Study: Energy industry agile community
The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and... read more
Case Study – sparkling agile consumer insights before all the bubbles are set free!
The traditional way of approaching this consumer insight project would have been to run face to face focus groups, and stage in-home interviews to understand how the brand was invited and positioned in the home. The difficultly with this was that the cost to complete such a project would... read more
Insights from online discussion board saves direct mail campaign
Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing... read more
