If you ever wanted to engage a segment of a target market or customer database, in real-time, then you know how difficult it can be to do this quickly, cheaply and effectively.
There are times when you need to go beyond surveys and find out why people think and behave a certain way. You may be time poor and your budget simply does not stretch to setting up and managing a long term private community. You may have a great Facebook page following, but you need to invite followers into a popup private community environment where you can talk about “top secret” ideas, products and services. Perhaps you need to identify what you are doing wrong or what needs to be done better. A quickly deployed – popup – Online market research community discussion is a perfect and agile market research method that delivers actionable insights cheaper, faster and easier!
A market research popup community discussion board is the next generation of the old style forums!
and includes many of the new features offered by online communities. They enable you to quickly post discussion topics either manually or automatically at a scheduled date and time. The participant logs-in to the discussion board website using a unique username and password. The participant may then post a comment about the current discussion topic, either by computer or mobile device. You can reply to a comment and participants can respond to each other, rate topics, participate in private or open discussions, and complete polls and short surveys.
Over-time online focus groups using discussion boards usually take place over a 3 to 7 day period, and involves around 30 participants who interact with each other guided by at least one board moderator. All participants can contribute at the same time in an open discussion or take part in an private interview with the moderator. A private discussion can take place with one moderator and a hundred participants and is an effective way of conducting a hundred one-on-one interviews at the same time.
The discussion board can also be used as a mini topic based online community to generate feedback about a particular topic, product, brand or to regularly engage internal employees or a customer segment. These community boards can last for days, weeks and months and typically involves a large number of participants. The length of time and the use of the community discussion board is dependant on the type of questions that need to be answered.
The advantage of using pop up community discussion boards is that participants can log in and respond to questions in their own time and from any location. All the participant needs is access to a computer or mobile phone. The moderator can access the board at the beginning of each new day and reply to participant comments with probing questions, or create a new discussion items based on the responses from the previous day. The moderator can add images, surveys, videos and text question to each of the discussion topics.
The moderator can attach observation notes to each of the participants comments to assist with later analysis of the text transcripts. Observers are able to log in and watch the conversation as it unfolds.
The reports are delivered in a downloadable transcript complete with any participant votes, moderator notes, comments and replies organised by topic, date and time. The reports can be downloaded at any time during the board’s lifetime.
To find out more about GroupQuality next generation discussion boards please contact us
GroupQuality® is a cloud based agile insights software and consulting service that helps you capture insights with fewer resources. If you need an agile method to engage customers, employees and partners, to communicate, collaborate, ask questions and quickly capture the answers, then we can help you!