Community Discussion Boards

Capture consumer opinions, employee feedback, or market insights to inform and support decision-making.

Online community discussion boards are growing in popularity as a highly engaging tool for direct online feedback and can range in the duration from days to weeks.

Online discussion boards occur in a secure environment where participants login and post comments in response to a discussion topic. Discussion topics may include question, images, website or videos. Ask participants to share their opinions, upload their own images, or take part in private discussions. Participants are notified when a new discussion topic is posted and they can access the discussion board from a computer or a mobile device.

Why the Group Quality® discussion boards

1. Engage feedback with hard to reach and time-challenged professionals.
2. Interact with geographically dispersed participants.
3. Enable participants to answer in their own time.
4. Provides participants with the time to really think about the responses given.
5. Supports exploration of topics and changes in direction.
6. Time and travel savings for a business or research team.
7. Ability to share different forms of media (images, concepts, video).
8. Transcripts of the discussion are immediately available for download.
9. Make notes to help you follow the conversation during transcript review.
10. Create private or open group discussions and boards
11. Auto scheduling of board topics and plans
12. And many more...

Discussion board focus groups are ideal for running long term studies where participants login and contribute in to the discussion in their own time. Observers can also login to the secure discussion board and review the comments in real-time. For the moderator the text transcripts are always available for download and analysis.

With GroupQuality® integrated platform you can also combine GroupQuality® online surveys with discussion topics to utilise best of both online qualitative and online quantitative research methods. You also have the control to pre-screen participants with an online survey before inviting them to participate in an online community board.

GroupQuality® online discussion boards are ideal for:

• Testing product concepts
• Measuring brand image
• Facilitating regular customer service feedback
• Measuring employee engagement
• Customer advisory boards
• Bulletin board focus groups (BBFG)
• Extended 1-on-1 interviews
• Capture group knowledge
• Targeting hard to reach and busy people