Online Market Research Software
Surveys, Discussions & Focus Groups.
For Researchers, Marketers, Businesses & Professionals.
Market research software to capture both qualitative & quantitative insights.
Website and Mobile Compatible Surveys
Integrated professional survey tool to capture both web & mobile survey responses. Gauge business performance, customer satisfaction, or measure employee engagement.
Software tools, support and training in the one place.
Agile Community DiscussionsCustom themes to style your boards Include images,
video, styled text Create & manage discussion plans
Open & private ongoing discussions
Personal or anonymous discussions
Reports available immediately
Capture chat or video responses
Collect Image-hotspot™ heat-maps
Website and mobile participation
GroupQuality agile community discussion boards are a fantastic way to capture new insight, communicate and engage with hard to reach people. Online discussions facilitate and encourage an active consumer involvement in the development of marketing communication and new products. It increases the speed of testing and better manages the flow of ideas. Discussion boards accelerate the time it takes to validate and test. If you want to be able to communicate better with your target audience, lower the risk of product or brand failure, then discussion boards are an essential part of your marketing toolbox.
Online Chat Focus GroupsInvite participants, observers and moderators
Show images, text, videos and websites
Create discussion guides and topics
Launch prepared chat prompts like a pro
Include quick survey questions
Private individual chat windows
Moderator’s point and click control panel
Online chat groups have never been so easy, and a perfect solution for capturing live (real-time) opinions and feedback. Will your product stand out from the crowd? How can it be improved? How do consumers want to purchase your product? These are some of the questions that can be quickly asked of a group of consumers from your target audience. Identify opportunities, risks and reveal early product insights. Save time and money by using online consumer testing to reveal actionable insights about shopper intentions.
Online Chat & Video InterviewsConduct unlimited online interviews
Webcam & microphone detection
Create pages & share all media types
Combine webpages into a slide show
Point & click moderator control panel
Search chat transcripts immediately
Video & audio recording option
Immediate video report playback
Chat based real-time online interviews are one of the fastest way to get immediate feedback from your target audience. Concept testing using traditional research methods can be a costly and slow exercise, by the time you have the insights you need it maybe too late. GroupQuality’s innovative methods in online concept validation and testing you can quickly engage with consumers in your target audience to solicit real-time feedback. Improve your ideas, test hunches and validate your assumptions.
User Experience DiaryUnderstand user behaviour over-time
Website prototyping feedback
Concept and design Testing
Customer journey documenting
Record product experience usage
Digital advertising testing
User expereince co-creation
Track both physical & virtual uses
The objective of a user experience diary is to ascertain the needs and expectations when using technology to aid in the completion of a particular goal. You can ask a group of people from the user audience questions and present concepts and ideas for them to provide feedback on. From the user’s point of view, it is a one on one conversation over-time with the diary organiser or moderator. You can include topics which include wireframes, images where individuals click on an image based on a set of instructions included with the image. The combination of both visual input and qualitative data in the form of comments and diary entries provides both action and behavioural feedback
Website & Mobile Ready SurveysFree with live group or discussion boards
Unlimited surveys & questions
Simple or conditional questioning
Survey branching and advance logic
Include images & videos questions
Website intercept widget
Add your logo & custom theme
Custom page redirects on completion
Integrates workflow with all tools
Mobile and web ready surveys
Access 10 million people global panel
Share real-time reporting & data
Online web and mobile surveys are easier with our fully integrated, intuitive and easy to use creation & launch workflow. Not knowing what your customers are continually thinking about your products, services, websites or shopper experiences, means you could be wasting money on activities that are hurting your brand. How customers feel about your brand is reflected in how likely they are to recommend you to a colleague, friend or family member.
Website Usabilty Testing Groups
Standard time on task methodology
Include usability survey questions
Combine with text or video chat
View task metrics & feedback
Page visit & path metrics included
Click and mouse-flow heat-maps
No spacial tracking code needed
Reports and data download
Worlds first live (real-time) group website testing focus group tool enables you to test and discuss any website with users from any target audience. Regular testing of your website provides the metrics and real-life insights needed to identify the most effective way of engaging and converting website visitors. Online website usability groups and interviews is a method that identifies reasons why areas of a website are creating negative experiences, dissatisfaction, blocking conversions, and resulting in unrealised goals. GroupQuality’s online real-time usability groups and interviews, enables real-time discussions about a user’s experience.
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Australia’s Agile Insight Software and Service.