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How to reward online research participation

The most common question we get asked is how do you incentivise (reward) consumers, or participants, who have agreed to take part in an online research project. What do we pay them to maximise the contribution and ensure ongoing engagement? First of all let me say there isn’t any... read more

In-depth one-on-one online interview techniques

When it comes to capturing detailed insights about how particular consumer, employee or individual makes decisions, nothing beats qualitative marketing research. One useful technique for collecting qualitative insights is the online in-depth one-on-one interview. Whether you choose to run a structured online chat based one-on-one interview or a live web cam... read more

Moderating focus groups – the online moderator

It’s easy to be intimidated by the idea of moderating or facilitating research in a focus group setting, but in reality moderation can be as easy as ABC when a focus group is conducted using the Group Quality™ online environment. The Internet has given marketers and researchers a unique... read more

Problems with online feedback & online market research design

Do you collect feedback or capture consumer insights? Do you pilot test the online insight experience with customers, stakeholders and partners? Failing to test the way your online insights setup with your target audience, before letting it loose on the world, is likely to result in poor data collection... read more

Qualitative versus Quantitative market research

The words “qualitative” and “quantitative” research are used a lot, but what do they really mean? When and why should you consider one over the other? Online Qualitative Market Research Qualitative market research helps you answer the why. It focuses on revealing people’s attitudes, behaviors, values, motivations and lifestyles... read more
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