Information for market research, feedback, insights management

White Papers, guides, presentations and know-how

Get these free guides


Watch these presentations


GroupQuality software overview presentation

Read these articles


How to invite people to a community discussion

We often get asked: “What is the best way to invite people to an online discussion…”, in many cases, it will depend on the kind of group you are running, but here is one process that works pretty much all the time. When you invite participants to take part... read more

Agile research method – user experience diary

Obtaining real customer experience insights and not just making assumptions based on secondary (analytics data) is absolutely critical before finalising your concepts and requirements. There is no substitute for talking to real people about what you are proposing before investing real money in App or Website development. This article... read more

Agile testing of product and service ideas

“Test your ideas early and test them often!” a statement applied to both physical and digital products and services. When developing an idea into a product or service, it is far better to start testing at inception than wait until the horse has bolted. An idea evolved using co-creation,... read more

Online surveys & discussions work hand in hand!

An online survey doesn’t always give you the depth of insight you might get from sitting down and having a two-way conversation with a person from your target audience. There is no doubt that online surveys are an easy way of facilitating a one-way question and answer session with... read more

Ultimate moderator’s guide: online focus groups.

There are typically two forms of real-time (live) online focus groups: the popular text chat online focus group and the video and audio online focus groups. Chat or text based online focus groups are a great way to start realising the benefits of using online focus groups. they are... read more

Text-Based Qualitative Data to Understand the Voice of the Customer

The “voice of the customer” (sometimes abbreviated as VoC) is a vital measurement for any marketing, sales or customer service activity. Without it you really have no idea if you are driving the business in the right direction. Qualitative data from customer conversations is a goldmine of insight waiting... read more

You’re ready to be an online discussion board moderator!

OK, so you are now ready to moderate your first online community discussion board! You’re full of nervous anticipation, and you are excited about the possibilities. Your expectations are high and you have relied on your knowledge and experience to get you to this far. There is only one... read more

How to reward online research participation

The most common question we get asked is how do you incentivise (reward) consumers, or participants, who have agreed to take part in an online research project. What do we pay them to maximise the contribution and ensure ongoing engagement? First of all let me say there isn’t any... read more
Share this:

Subscribe:

Copyright © GQTool Pty Ltd (GroupQuality) 2016.

Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to GroupQuality.com and GroupQuality Insights Blog with appropriate and specific direction to the original content!

Categories

Archive