Agile research method – user experience diary

Obtaining real customer experience insights and not just making assumptions based on secondary (analytics data) is absolutely critical before finalising your concepts and requirements. There is no substitute for talking to real people about what you are proposing before investing real money in App or Website development. This article shows you how to use an agile user experience research method know as a user experience diary. Using an agile research user experience diary enables you to run ideas and concepts by a selected group from your target audience. An online user experience guided diary is a cost effective and time sensitive option to find out if people will understand and accept your idea. Agile methods of testing using online user experience guided diary enable you to set some tasks for individuals to complete over a particular period. The objective to confirm their needs and find out what works and what does not. You can ask a group of people from your user audience questions and present concepts to comment. From a user’s point of view, it is a one on one conversation with the diary and the organiser or moderator. You can also include a topic which includes wireframe images and selects a topic task to have individuals click on a website wireframe image based on a set of instructions you provided. The combination of both visual input and qualitative data in the form of comments provides both action and behavioural feedback Why an agile research user experience diary? Stay informed subscribe   First Name Please add your first name Email Address Please add your email address Submit A...

Hybrid website prototyping improves online banking

Background MyState Limited (MYS), a non-operating holding Company, is a diversified financial services group listed on the ASX and provides a broad range of financial services through two wholly-owned subsidiaries, MyState Financial (MSF), an authorised deposit-taking institution (ADI) and Tasmanian Perpetual Trustees (TPT), a trustee and wealth management company. Headquartered in Tasmania, its diverse business operations cover: Banking Services Trustee Services Wealth Management The project As part of the MyState evolution the business needed to improve the online banking and transaction channel MyState.com.au. had been optimising the online channel conversion process. At the tail end of this process, GroupQuality was used to conduct online qualitative usability testing in the form of a focus group which included wire-frame usability tests. The methodology was designed to achieve a number of key behavioural objects around the website customer engagement. In preparation for the research, GroupQuality worked with MyState to undertake a complete information architecture review. We worked with the online and marketing team to ensure the proposed website not only delivered on the business requirements but also met the needs of each of the target markets. Our process focused on using the online channel to deliver the right information at the right time to facilitate product decision making. The project required the testing and evaluation of a set of website wire-frames around the following objectives: Navigation structure and presentation of information Terminology used in the navigation and key elements on the page Information architecture and customer segmentation of information Immediate reaction to the overall content layout Conversion optimisation to ensure the banking product online applications process was correctly mapped to the target...

Case study – Airport website usability focus group

Online website usability testing objective: A new Airport website varied greatly from the existing website in both content and layout so usability testing was essential to ensure that the new design and presentation was intuitive and user-friendly. Testing focus included: content readability, navigation, widgets and tools, meanings of titles and headings, iconography and visual appeal of the website. Including the assessment of ‘sticky’ content to encourage repeat visitation by users. Target audiences: Group 1: State resident travelers who use the Airport either to depart to and from or as meeters and greeters. 18+ years of age, 50% with children 17 years and under Total of 8 participants Group 2: National travelers who have used the Hobart Airport to enter or leave Tasmania. 18+ years of age, 50% with children 17 years and under Total of 8 participants Methodology: 2 x online usability focus groups were conducted based on the two target audiences – State and National travellers. Each consisting of  8 participants. Each online usability focus group was scheduled and conducted at 7pm AEST to increase convenience for participants and ran for approximately 90 minutes. GroupQuality was used to conduct the live online usability focus group research sessions. GroupQuality’s online usability focus group proprietary software and research method brings participants together in an online environment to discuss topics, provide feedback, share ideas and opinions. Each real-time (live) online usability group was facilitated by a Moderator. Respondents participated in the online research from the comfort of their own home or office, by logging in to the web browsers without the need to download any software. The “Techethodology” GroupQuality facilitates the...

Importance of user experience & usability testing

The investment made in your website’s user experience ultimately determines the success or failure of your online venture. When was the last time you asked yourself if the money you invest in your online channel is effectively converting website visitors into online customers?  A positive online consumer experience will improve not only the conversion rate of your online channel, but help you propel your brand’s profile by turbocharging your website’s net promoter score (A net promoters score is a measurement which reflects the likelihood a online consumer will recommend your websites, and its product or services, to friends, family and acquaintances). Acquiring customers online is by no means an easy task! It requires a great deal of time and investment to pull in visitors to your website, engage with them in a meaningful way, and ensure they don’t leave your site without first investing the time to evaluate your offer.  Unfortunately the majority of websites are created without any consideration given to the actual individuals who might be using it! Simple questions like: “how and why would consumers connect with this brand online?”, and “are we helping or hindering consumers in achieving their online goals?”,  are more often than not just a reactive afterthought! Your online consumer experience can be tested using techniques like group based online website usability testing. Bringing a group of people together in a real-time virtual environment to find out if the website message is too complicated, hard to read, poorly organized, and if the proposed layout is as intuitive as your developers tell you it is. All of these very important user experience attributes...