Online surveys & discussions work hand in hand!

An online survey doesn’t always give you the depth of insight you might get from sitting down and having a two-way conversation with a person from your target audience. There is no doubt that online surveys are an easy way of facilitating a one-way question and answer session with many people at the same time, but it does require you first to craft one side of the conversation. There is a degree of guesswork involved because each question requires you to anticipate a response. It may seem counter-intuitive, but it does require you to have a good grasp of the intended audience and more importantly the objectives of you survey. Online surveys allow one way or asynchronous method of insight collection. Surveys are simply not built, or intended to facilitate two-way communication and engagement. Online surveys capture immediate responses and reactions to structured questions, but they do not promote the same level of discovery generated from a two-way (synchronous) post and answer discussion. Stay informedsubscribe First Name Please add your first name Email Address Please add your email address Submit Website and mobile survey environments train people to respond to questions according to a predefined response pattern, which means how the questions are structured and how they flow from one question to the next. In most cases, this tends to be short and sharp answer options framed by the question format. Surveys can also include open-ended text-based questions, where survey respondents type out a verbatim answer based on their interpretation of the question. People will often answer open text questions based on what they deem a ‘reasonable’ and ‘expected’...

Online Surveys & Online Focus Groups Play Together

Anyone who interacts with people understands that human behaviour can some times seem as unpredictable as the weather. But by combining online surveys and online focus groups you can go along way in understanding why people do the things that they do. For a business you might want to understand how people react to a particular marketing message, or how you should effectively engage with employees. When combining the convenience of online surveys with the effectiveness of online focus groups you can answer many questions like these, and discover a whole new world of actionable insights! It’s easy to see the differences between quantitative online surveys, and qualitative research methods like online focus groups, but how can they be combined, and why would you consider doing so? Quantitative research is primarily done for statistical purposes. For mathematical reasons, it’s necessary to take a little bit of data from a large group of people. It’s good for things like opinion polls, where the emphasis is more on the quantity of respondents that fall into a given group, as opposed to what those respondents think. Quantitative research, for example, can tell you how many people in your capital city might choose vanilla over chocolate milkshakes. Qualitative research is primarily done for the purpose of understanding why people think they way they do. It is not purely mathematical, since the groups involved in qualitative research are far too small for significant statistical analysis, and the information gained from them isn’t the kind that can be easily broken down like survey answers can. It’s good for things like new product or advertising development,...