How to capture customer feedback & marketing insights on smaller budgets

Hoping customers’ will find you amongst a mass of marketing clutter? Unfortunately, the majority of online marketing is devised and delivered using gut feel and the best guess approach. Large companies can minimise their risk by allocating large budgets and resources to commission an ongoing program of market and advertising research. This investment takes removes the marketing guess work, reducing the potential for an adverse return on the marketing investment. Marketers within these organisations benefit by being able to access current and relevant customer feedback, opinion and purchase intention. This first-hand information is used to formulate a cut-through sales and marketing campaign. This marketing power apparently gives those organisations a competitive edge! What about those mid to small sized businesses who don’t have the budgets to conduct any customer research, never mind ongoing customer research? But would undoubtedly benefit from the same degree of consumer engagement and questioning. It would certainly put them on a level playing field and even enable them to find a market niche in which to compete better. With advances in available online technology and the accelerated adoption of online social media, the solution for small to medium sized businesses in now closer than you think. Agile online market research now delivers actionable insights without blowing the whole marketing budget on one project! Typically online agile market research will save you about 30% to 50% on the cost of running traditional face to face research. Three important questions to consider: Is there a better way to find out what customers really want? What makes one customer choose you and another go to your competitor? How...

Agile Community Discussion Board Image-hotspots™

Trying to cram more into a busy day has seen a growing reliance on social media, chat and messaging apps to facilitate our personal and business conversations. Stay informedsubscribe First Name Please add your first name Email Address Please add your email address Submit It is getting harder to get people to sit down, pick up the phone or even sit in front of a webcam – fuelled by growing concerns over personal privacy. The problem is that when testing visual concepts, advertising, wire-frames or any image we need people to point out what is important to them. Visual highlighting adds so much more depth and understanding to any discussion, co-creation or ideation exercise. At GroupQuality we have been thinking about this problem and coming up with ways we can add visual feedback to our agile community discussion boards. It had to be in the way that helps you grab fast and straightforward visual responses to any image. After many long hours, we came up with a new solution for our agile community discussion board software – now available for all our discussion board customers! When creating a discussion topic, you now have the option of setting up an image-hotspot™ task. An image is uploaded to your discussion topic and presented to the group participants to select particular points on the image, based on a set of instructions you can add. Check out the 2 minute video to see how agile discussion image-hotspots™ work. Find out more about our agile community discussion board service >> GroupQuality® is a cloud based agile insights software and consulting service that helps you...

Agile Community Discussion Board Update 2016

Since we released GroupQuality in Australia over three years ago, we have been listening to the needs of customers, and growing demands of a connected  business. The GroupQuality team looked very carefully at how we could add value through the implementation of new agile insight tools. It has been our goal to make sure we not only deliver useful insight software but develop market and social research tools geared to the Australasian market. The GroupQuality team has been very busy this year making a long list of changes and updates to the GroupQuality Discussion board tool. The list of updates are below. What’s included in this update? We spent many late nights rebuilding the core of the GroupQuality discussion board software to improve performance and put in the foundations for future expansion. We updated the discussion board dashboard to give more screen space to display the latest comments across all active discussion boards. New content creation and edit tools have been added for both the introduction and topic creation areas. Added the new simplified content tools for comments, replies and moderator notes. Created a new Moderator view which includes the ability to jump between multiple discussion boards using a single login on both desktop and mobile versions. Added the ability for the Moderator to now search and filter the discussion board transcripts – desktop version only. New Administration control options to enable and disable the ability for the Moderator to view and manage the discussion board participants – desktop version only. New Administrator and Moderators view of the discussion board work space to view additional information added to the...

How privacy will shape the future of business

If you didn’t already know this week is privacy week 2015 – An initiative of APPA (Asia Pacific Privacy Authorities). Privacy has been a key issue of late particularly with the introduction of the Metadata legislation and recent stories about the growing amount of personal data being stored in the cloud. This is going to be one of the most challenging obstacles for businesses and online services growth over the next five years. The main drivers of concern are what, where and when personal data is captured and stored, and who has access to it. With a tangled web of corporate and affiliate relationships managing our personal data it is very difficult for consumers to understand what is being stored and for what purpose! As big data and predictive analytics becomes more of a commercial attraction there is a growing demand for consumer information. These ever-increasing appetites for personal data will inevitably raise awareness amongst the general population. As a consequence more questions will get asked, until it reaches a tipping point. What and when that tipping point will be remains to be seen. But I suspect it will eventuate in stronger legislation around who owns your personal data. A recent story where a journalist battled for almost 2 years to get access to his metadata stored by Telstra shows how difficult it is to get access to your own personal information. Now the precedent has been set, this will no doubt continue to shake things up in the Australian market. A recent survey conducted by Intel Security for privacy week showed that “…40% of Australians feel there are...

Faster, Cheaper, Better – yes, you can have them all!

Faster, Cheaper, Better – yes you can have them all! Recently there has been more than a few articles flying around that state for a product or service you have three fundamental options: Fast, Good and Cheap, but you can ever only choose two! When I first saw this I thought, yep that’s about right. But when this label started to get slapped onto every manner of product and service something didn’t quite feel right. In fact, in today’s world with the availability of agile and iterative tools and services it is not fait accompli. Not only can you have all three attributes, you should be striving for Faster, Cheaper and Better! A mantra that continues to drive our business and is often demanded of us. (Image Source) This is how it goes, you have the above three attributes of a product or service of which you can only ever choose either: Fast & Cheap, but not Good. Cheap & Good, but not Fast. So where did this come from? Its origins are in the project management triangle (left). A project manager’s tool used for purpose of defining and measuring a project goal. In short it’s a planning tool to determine what the end product will look like. Yet, it now seems to be used by any incumbent in any industry which is being upset by disruption. In a recent article posted in business.com “Fast, Good or Cheap. Pick Three?” it was argued that by applying an Agile and Lean process for product development you can in fact have all three. A statement that anyone who has worked in...