How to invite people to a community discussion

We often get asked: “What is the best way to invite people to an online discussion…”, in many cases, it will depend on the kind of group you are running, but here is one process that works pretty much all the time. When you invite participants to take part in an online discussion board, it pays to keep it simple! From the very beginning assume participants don’t know anything about the platform or process you are using. This doesn’t mean sending them a very long and laborious email detailing every aspect of the research method. A long-winded explanation only serves to create negative expectations and ultimately adversely affects the discussion board participation rate. To get an online discussion up and running follow this three step process: (I am assuming here you have already screened participants through some kind of recruitment process – this is a topic for another day.): I strongly suggest you make contact with participants before sending out the actual invitation to the discussion boards; this can be done by email or by good old fashioned telephone. I can’t tell you how many times we have seen discussion boards started where participants have no idea why they are receiving an invitation email to log into a forum. It only leads to confusion, frustration and in some cases spam complaints against your organisation. Send participants the invitation email from the discussion board tool; this should include the board details, start time, how long the discussion will last, how they should contact you if they have any issues, the username and password, and a link to your organisation’s website...

Case Study: Energy industry agile community

The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and businesses through a network of transmission towers, substations and powerlines.” Objectives of a discussion focus group research project: To use an agile online discussion focus group to capture customer attitudes and preferences towards new product ideas and communication in context of an electricity network employee need to  access a customers’ property and home. Identified target market: Sixteen electricity metered residential customers were recruited from a variety of locations including rural and urban locations. A proportion of those customers had solar installed, and all customers were on either dial or digital tariff electricity meters. There was a mix of age and sex from early 20’s through to 60+ years of age. Method: A secure (GroupQuality) online insights community discussion board (over-time focus group) professionally moderated by us. Respondents were recruited and screened, invited to participate, and provided with a unique username and password. The discussion occurred over a 5-day period, and activity took place in a structured online discussion using an approved, scheduled discussion guide. The guide included questions, images, and documents to be reviewed and analysed. The discussion guide was carefully structured for the online environment to ensure the most efficient use of the participants’ time. Participants logged in at a time convenient to them each day – early in the morning or late afternoon or early evening. Each day...

Online surveys & discussions work hand in hand!

An online survey doesn’t always give you the depth of insight you might get from sitting down and having a two-way conversation with a person from your target audience. There is no doubt that online surveys are an easy way of facilitating a one-way question and answer session with many people at the same time, but it does require you first to craft one side of the conversation. There is a degree of guesswork involved because each question requires you to anticipate a response. It may seem counter-intuitive, but it does require you to have a good grasp of the intended audience and more importantly the objectives of you survey. Online surveys allow one way or asynchronous method of insight collection. Surveys are simply not built, or intended to facilitate two-way communication and engagement. Online surveys capture immediate responses and reactions to structured questions, but they do not promote the same level of discovery generated from a two-way (synchronous) post and answer discussion. Stay informedsubscribe First Name Please add your first name Email Address Please add your email address Submit Website and mobile survey environments train people to respond to questions according to a predefined response pattern, which means how the questions are structured and how they flow from one question to the next. In most cases, this tends to be short and sharp answer options framed by the question format. Surveys can also include open-ended text-based questions, where survey respondents type out a verbatim answer based on their interpretation of the question. People will often answer open text questions based on what they deem a ‘reasonable’ and ‘expected’...

Pop up insight community and discussions

A pop-up insight community is an instant discussion focus group made up of a group of people from your target audience. It provides a platform from which to facilitate short-term conversational engagement to deep dive into a any topic. A pop-up insight community typically only lasts for a few days and is made up of a between twenty and thirty people. This method requires that you focus on a particular topic rather than many different subjects. In fact, trying to create a pop-up insight community with too many topics or including more than 30 member participants would make it very difficult to pull out actionable insights in just a few days. Only having a short time of intensive engagement means that you will need to focus your attention on a particular topic. Increasing the number of topics beyond two or three central themes will definitely add to your community management and moderation resource overhead. A pop-up insight community uses a unique method of participant recruitment. Using ISO certified panel partner and integrated recruitment screening, participants move from screening to group participation in a shorter amount of time than traditional research recruitment methods. Set up your community discussion and have it up and running within a day with the results starting to accumulate within the first 24 hours. Recruitment from a Facebook group or page is an option worth considering, as is recruiting participants from your in-house CRM or contact list. Using a robust recruitment process, you can quickly screen individuals for specific demographic and behavioural characteristics. The screening process works by placing the screener survey link on a Facebook...

Agile Community Discussion Board Image-hotspots™

Trying to cram more into a busy day has seen a growing reliance on social media, chat and messaging apps to facilitate our personal and business conversations. Stay informedsubscribe First Name Please add your first name Email Address Please add your email address Submit It is getting harder to get people to sit down, pick up the phone or even sit in front of a webcam – fuelled by growing concerns over personal privacy. The problem is that when testing visual concepts, advertising, wire-frames or any image we need people to point out what is important to them. Visual highlighting adds so much more depth and understanding to any discussion, co-creation or ideation exercise. At GroupQuality we have been thinking about this problem and coming up with ways we can add visual feedback to our agile community discussion boards. It had to be in the way that helps you grab fast and straightforward visual responses to any image. After many long hours, we came up with a new solution for our agile community discussion board software – now available for all our discussion board customers! When creating a discussion topic, you now have the option of setting up an image-hotspot™ task. An image is uploaded to your discussion topic and presented to the group participants to select particular points on the image, based on a set of instructions you can add. Check out the 2 minute video to see how agile discussion image-hotspots™ work. Find out more about our agile community discussion board service >> GroupQuality® is a cloud based agile insights software and consulting service that helps you...

Agile Community Discussion Board Update 2016

Since we released GroupQuality in Australia over three years ago, we have been listening to the needs of customers, and growing demands of a connected  business. The GroupQuality team looked very carefully at how we could add value through the implementation of new agile insight tools. It has been our goal to make sure we not only deliver useful insight software but develop market and social research tools geared to the Australasian market. The GroupQuality team has been very busy this year making a long list of changes and updates to the GroupQuality Discussion board tool. The list of updates are below. What’s included in this update? We spent many late nights rebuilding the core of the GroupQuality discussion board software to improve performance and put in the foundations for future expansion. We updated the discussion board dashboard to give more screen space to display the latest comments across all active discussion boards. New content creation and edit tools have been added for both the introduction and topic creation areas. Added the new simplified content tools for comments, replies and moderator notes. Created a new Moderator view which includes the ability to jump between multiple discussion boards using a single login on both desktop and mobile versions. Added the ability for the Moderator to now search and filter the discussion board transcripts – desktop version only. New Administration control options to enable and disable the ability for the Moderator to view and manage the discussion board participants – desktop version only. New Administrator and Moderators view of the discussion board work space to view additional information added to the...