Insights Blog

How privacy will shape the future of business

If you didn’t already know this week is privacy week 2015 – An initiative of APPA (Asia Pacific Privacy Authorities). Privacy has been a key issue of late particularly with the introduction of the Metadata legislation and recent stories about the growing amount of personal data being stored in... read more

Faster, Cheaper, Better – yes, you can have them all!

Faster, Cheaper, Better – yes you can have them all! Recently there has been more than a few articles flying around that state for a product or service you have three fundamental options: Fast, Good and Cheap, but you can ever only choose two! When I first saw this... read more

Ultimate moderator’s guide: online focus groups.

There are typically two forms of real-time (live) online focus groups: the popular text chat online focus group and the video and audio online focus groups. Chat or text based online focus groups are a great way to start realising the benefits of using online focus groups. they are... read more

Text-Based Qualitative Data to Understand the Voice of the Customer

The “voice of the customer” (sometimes abbreviated as VoC) is a vital measurement for any marketing, sales or customer service activity. Without it you really have no idea if you are driving the business in the right direction. Qualitative data from customer conversations is a goldmine of insight waiting... read more

Case study – Airport website usability focus group

Online website usability testing objective: A new Airport website varied greatly from the existing website in both content and layout so usability testing was essential to ensure that the new design and presentation was intuitive and user-friendly. Testing focus included: content readability, navigation, widgets and tools, meanings of titles... read more
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