Market Research & Customer Insights Blog

Faster, Cheaper, Better – yes, you can have them all!

Faster, Cheaper, Better – yes you can have them all! Recently there has been more than a few articles flying around that state for a product or service you have three fundamental options: Fast, Good and Cheap, but you can ever only choose two? When I first saw this... read more

Customer research in digital transformation

People expect a superior level of customer experience from businesses and organisations that use online channels to sell, distribute and support, their products and services. Customers expect you to know them, to be aware of their shopping preferences and know what solutions will solve their problems today. Digital empowerment... read more

7 recruitment tips for online qualitative research

Free participant recruitment Guide! The key to successful people recruitment for online qualitative research projects begins with the first contact. Being able to clearly articulate what you expect of participants and how you will reward them. Recruiting for online research is different from traditional recruitment methods and requires an... read more

Ten tips for online qualitative research discussions

OK, so you think you are ready for your online market or social research community discussion? You’re full of nervous anticipation, and you are excited about what’s coming next. Your expectations are high, and you have relied on your knowledge and experience to get you to this far. There... read more

How to invite people to a community discussion

We often get asked: “What is the best way to invite people to an online discussion…”, in many cases, it will depend on the kind of group you are running, but here is one process that works pretty much all the time. When you invite participants to take part... read more

Agile research method – user experience diary

Obtaining real customer experience insights and not just making assumptions based on secondary (analytics data) is absolutely critical before finalising your concepts and requirements. There is no substitute for talking to real people about what you are proposing before investing real money in App or Website development. This article... read more

Agile testing of product and service ideas

“Test your ideas early and test them often!” a statement applied to both physical and digital products and services. When developing an idea into a product or service, it is far better to start testing at inception than wait until the horse has bolted. An idea evolved using co-creation,... read more

Case Study: Energy industry agile community

The client: “TasNetworks commenced operations on 1 July 2014. It has been formed by a merger between Aurora Energy’s distribution network (the poles and wires) and Transend Networks (the big towers and lines). TasNetworks is a Tasmanian state-owned corporation that supplies power from the generation source to homes and... read more

Online surveys & discussions work hand in hand!

An online survey doesn’t always give you the depth of insight you might get from sitting down and having a two-way conversation with a person from your target audience. There is no doubt that online surveys are an easy way of facilitating a one-way question and answer session with... read more

Pop up insight community and discussions

A pop-up insight community is an instant discussion focus group made up of a group of people from your target audience. It provides a platform from which to facilitate short-term conversational engagement to deep dive into a any topic. A pop-up insight community typically only lasts for a few... read more

Agile Community Discussion Board Image-hotspots™

Trying to cram more into a busy day has seen a growing reliance on social media, chat and messaging apps to facilitate our personal and business conversations. Stay informedsubscribe First Name Please add your first name Email Address Please add your email address Submit It is getting harder to... read more

Agile Community Discussion Board Update 2016

Since we released GroupQuality in Australia over three years ago, we have been listening to the needs of customers, and growing demands of a connected  business. The GroupQuality team looked very carefully at how we could add value through the implementation of new agile insight tools. It has been... read more

Insights from online discussion board saves direct mail campaign

Traditional face-to-face focus groups are regularly used to test creative and direct mail collateral before they are sent for pilot testing. But there is now a faster and more cost effective way of testing marketing collateral without losing any of the quality. A more insightful way of thoroughly testing... read more

Online requirements gathering the smart way

Case Study Background A technology development company needed an easy way of gathering user requirements from the target market for a new application, for parents with children with disabilities. The application would allow parents, carers and people with disabilities themselves to record and share information easily and securely. The... read more

Hybrid website prototyping improves online banking

Background MyState Limited (MYS), a non-operating holding Company, is a diversified financial services group listed on the ASX and provides a broad range of financial services through two wholly-owned subsidiaries, MyState Financial (MSF), an authorised deposit-taking institution (ADI) and Tasmanian Perpetual Trustees (TPT), a trustee and wealth management company.... read more

How privacy will shape the future of business

If you didn’t already know this week is privacy week 2015 – An initiative of APPA (Asia Pacific Privacy Authorities). Privacy has been a key issue of late particularly with the introduction of the Metadata legislation and recent stories about the growing amount of personal data being stored in... read more
Share this:

Subscribe:

Copyright © GQTool Pty Ltd (GroupQuality) 2016.

Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to GroupQuality.com and GroupQuality Insights Blog with appropriate and specific direction to the original content!

Categories

Archive