Agile Advertising Testing & Validation
Insights to build the picture.
Agile Advertising testing and validation service to ensure you hit the mark!
Start engaging your target audience, from consumers, partners to stakeholders. Quickly identify reactions & feedback!
Pretest and refine advertising concepts. Test copy and consumer interpretation. Test packaging and product designs.
Validate product and service ideas using customer co-creation & collaboration without interrupting critical timelines.
GroupQuality online advertising and copy testing enables you to quickly test and validate the language and intention of your campaign before you or your client invest the marketing dollars
Whether you are looking to validate an online or offline advertising campaign, using real-time online methods can provide you with a degree of consumer collaboration and co-creation which would be otherwise slow, time consuming and costly.
How is online advertising testing and validation done?
Online advertising testing can take several forms from agile insight communities to real-time chat based focus groups and online interviews. Each of these methods facilitated by GroupQuality will ensure that what is delivered is backed up by rigorous audience testing with real people from your target market.
What you don’t know:
Will this ad be noticed? How will it be received by the target audience? Will it have the desired effect? Are we speaking the right language? Do people understand the message? Does the ad motivate the consumer?
Avoid costly guess work and last minute correction
GroupQuality online advertising testing with a live sample of your target audience is a fast and effective method of capturing feedback on the initial impact of your creative and a clear indication if the copy is understood and hitting its mark – is the copy consistent with the language used by your target audience.
Advertising testing live chat or over-time discussion group
- Initial phone or Skype briefing
- 30 minute chat discussion guide*
- 1 revisions of your discussion guide
- Hosting and project management
- 8 participants (general pop**)
- 60 minute professional chat moderation
- Participant incentives paid and managed
- All transcripts & data in excel spreadsheet
- 30 minute phone or Skype debrief
- Completion time 4 business days
* 30 minute discussion guide is approximately 6 questions.
** General population only specific requirements and B2B may increase the per survey completion cost
^ Price includes additional groups for the same project, using the same discussion guide