Agile Market Research
& Qualitative Insights:

For: CX | HR | Consumer | Product | Brand | Academic

Do More

Our Agile online market research & qualitative research methods makes it easy to talk to real customers more often and reveals the motivation and the WHY.


Planning to questioning, traditional market research is slow & time-consuming. Our agile qualitative research method is faster, flexible & more iterative!

For Less!

Better use of your time, your budget & your resources by engaging our methods, knowledge & agile qualitative research expertise to capture insights.

We Use Agile Software to Capture Qualitative & Quantitative Insights.

Product Development, Customer Experience, Advertising Testing, Community Engagement, Human Resources & Academic.

GroupQuality we engage any audience, from customers, employees & communities to Identify attitudes, behaviors & critical feedback.


We engage your target market, customers, employees & communities to reveal attitudes, behaviours & feedback!

GroupQuality we pretest advertising concepts and designs, digital assets, user experience, packaging and products or service


We facilitate the testing of advertising concepts, packaging, products or service design, digital assets and user experience.

GroupQuality we validate product or service ideas using customer co-creation, ideation, collaboration & online communities.


We quickly validate product or service ideas using customer co-creation, ideation, collaboration & agile communities.

Insights in days not weeks!

Agile marketing research & insight services.

More about agile marketing research & insight services


DIY Market research software


Easy to learn software, training, support and online help centre.

Market research mentor service


Everything in DIY and assistance with scripting and managing.

Market research concierge service


From start to finish we help you along the way to deliver the insights.

Contact the GroupQuality team

Contact us

Australia’s Leading Agile Market Research Software as a Service.

GroupQuality market research online community discussion board tool

Over-time Diaries and Discussions

Engage with any audience & capture insights and feedback. Explore ideas, market trends or user behaviour by using a user experience diary or launching an agile insight community discussion.

GroupQuality market research live online focus group tool

Real-time Focus Groups and Interviews

Structured groups & interviews, for research, training or meetings, all while capturing valuable insights. Conduct live chat focus groups!

GroupQuality online market research survey tool

Website and Mobile Compatible Surveys

Integrated professional market research survey tool to capture both web & mobile survey responses. Gauge business performance, customer satisfaction, or measure employee engagement.

Software Projects

Pay one annual subscription and conduct as many insight projects as you like!

Support Centre

A comprehensive online support centre full of videos, instructions and helpful tips.


No Downloads

No complicated software to download for either you or your participants.


Secure Access

The highest level of security and data backup means your insights are safe.

Some of our empowered customers!

Some of GroupQuality Customers


Instinct and resons
Instinct and reason carried out an evaluation of the market for online qualitative research and engagement tools. GroupQuality came out on top. The platform itself is superb… They are quality by name and quality by nature! Paul Vittles

Director (formely), Instinct & Reason

Contact the GroupQuality team

Contact us


Faster, Easier & Cheaper!